Tuesday, December 24, 2019

How Family Preservation Is A Service Help Keep Children At...

The case plan, in a sense, does follow the principles of family preservation. Downs, Moore, and McFadden (2009) describe how family preservation is a service to help keep children at home with their families rather than in foster homes or institutions (p.243). This service was a reaction to the earlier practice of family breakup, which pulled children out of unfit homes (Downs et al., 2009, p. 282). The services are designed to support families by improving parenting and family functioning while at the same time keeping children safe. The services are built around the belief that many children can be safely protected and treated within their own homes when parents are given services and support that allows them to change (â€Å"Family Preservation,† n.d.). Even though it was decided that the mother’s level of care for her children fell below the minimum sufficient level and the children were removed from the home, all but one of the children were placed with relatives, which can serve as part of family preservation in that the children are still within the family unit. Downs et al. (2009) defines permanency planning as the â€Å"systematic process of carrying out, within a limited period, a set of goal direct activities designed to help children and youths live in families that offer continuity of relationships with nurturing parents or caretakers, and the opportunity to offer lifetime relationships† (p. 281). In other words, permanency planning promotes a permanent living situationShow MoreRelatedDysfunctional Family Essay1595 Words   |  7 PagesDysfunctional families can be described in many ways but the most common description is a family that has a destructive and harmful parenting with a lack of concern for the childs well being. 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Monday, December 16, 2019

Social Media Strategy †Retail Boutique Free Essays

The Plaid Door – Social Media strategy Goals  : – Awareness – Generate new leads, which will in turn result in paying customers. So your social media strategy will be centered around targeting new prospects and drive them to your website and to the Plaid Door boutique. This would include some very targeted campaigns. We will write a custom essay sample on Social Media Strategy – Retail Boutique or any similar topic only for you Order Now – Customer service / Interaction. You want to use Social Media to be able to communicate with your customers much better and to be able to dynamically interact with them on a daily basis in order to really build those relationships. Your strategy here then would be much more about manning your page, instant responses to questions queries. Target audience  : * Mostly women * Aged between 20 and 55 Social-Media sites  : Facebook / Twitter  / Pinterest Social Media Site #1: Facebook Facebook was created in 2003, and since then it has grown into the largest site for peer-to-peer connection and communication. A Facebook page allows organizations to garner fans and post updates. It also allows for solid feedback, as fans can â€Å"like† certain posts or they can comment on them in opposition. Organizations can even arrange to have to have their name as part of the Facebook page URL for easy access and recognition. Many nonprofit groups have seen success through hosting contests and posting special information on their pages. Recommendations  : 1. Add Like Box on your website. Like Box is a social plug-in which you add on your website so your visitors are able to like your page directly from your website. They just need to be logged in. Your visitors most likely will like your fan page since they also can stay updated liking your fan page. This is great way to promote your Facebook fan page. 2. Post/tweet about your new Facebook page. You should inform your readers or twitter followers about your new Facebook page. Make post or update about it and tell them why they should join. 3. Reward your fans or make a contest. You can reward your fans if they help you promote Facebook fan page. Also you can make a contest and reward those who referred your page to most people. As a reward you can offer some coupons or rebates on  «Ã‚  private shopping night  Ã‚ » You can run â€Å"fans only† contests, so more people tend to join and like your page. . Use Facebook ads. You can spend some money to advertise your page using Facebook advertising marketing tool. Create multiple adverts to help build an audience for your Page. Use the targeting options to show your adverts to only the people you want reach. See which versions of your adverts work best 5. Influence the friends of your fans. Encourage check-ins, participation in events or create an offer to encourage more activity on your Page. When people interact with the content on your Page, their friends are eligible to see the activity. When people do things such as like, comment or check-in to your Page, you can promote those activities to their friends. 6. Connect Twitter and Facebook. You can connect those two social medias using Involver. com so whatever you post on Twitter should be  posted on Facebook page and vice versa. 7. Hold a weekly event. Pick one day or one hour every week and pick one activity to do repeatedly every week, for example a tutorial on how to refashion clothes. Start promoting your event every week to your friends / fans, build up to it on the wall, create a facebook event about it and invite all your friends. Just start slowly and gradually more and more people will hear about it and begin to attend your weekly event. 8. Hold a caption contest. For example on refashioned clothes. 9. Use Facebook’s Questions feature to poll your fans for their opinions. 10. Always respond to likes / comments / shares etc. Your appreciation will encourage engagement. 11. Post photos. Images are one of the biggest activities online. For example you can post photos of some new arrivals clothes, of the Plaid Door boutique, people working at the Plaid Door†¦ 12. Ask your likers to â€Å"Suggest to Friends† on a monthly basis. Post a Status Update and send an Update to fans asking them to suggest your page to their Facebook friends. Let them know that they can easily suggest your page by clicking the ‘Suggest to Friends’ link just under your Page’s image in the left column. Inspiring your Likers to help build your community is one of the easiest ways to quickly grow your supporter base. 13. Get your organization’s staff and volunteers involved. Ask those people closest to your nonprofit to support your Facebook page by posting comments and liking your posts. Encourage them to include the Plaid Door social information on their email signature. 4. Post about branded clothes you have. Make it special; encourage people to come check this out so they can get a good deal. 15. Set up a Google Alert for your organization’s name to keep track of what people are saying. Social Media Site #2: Twitter Over the past few years, the popularity of Twitter has exploded. Twitter is essenti ally a forum to share messages, but these messages have a 140-character limit. Although this might restrict some of the creative opportunities for businesses, there are still ways to push out meaningful information. Recommendations  : 1. Use Hashtags Strategically. Twitter does a great job of grouping topics together through the use of â€Å"hashtags. † A hashtag is symbolized by the â€Å"#† character and it can be put before any word. This hyperlinks the word, and it is then clumped together with similar tweets. Now, there is some science to this. Twitter has a feature on the left-hand side on the screen that lists â€Å"trending topics† for the given geographical region. This is essentially a list of topics that people have hashtagged and are interested in at that time. If an organization can somehow find a way to tie in one of these trending topics to its tweet, it has a better chance of being seen. This is difficult because the trending topics won’t always be totally relevant, but having a creative mind that can make the two messages connect will do wonders for an organization’s exposure. 2. Distribute Coupons and Discounts. Twitter is a great platform for distributing special offers and hosting contests. For example, you could tweet about a 30 percent off coupon, but make it applicable only to those who can show that they received the tweet on their computer or phone. Another example: you could host a contest, such as offering a prize to the person who re-tweets the organization the most or recruits the most followers. This allows companies to form more personal relationships with their target demographics. Social Media Site #3: Pinterest Pinterest, which launched in 2010, has grown to more than 10 million users. Every day, people use the website to â€Å"pin† images and videos to their personal pin boards so they can save and share the things they love. The site gets social when people follow each other and repin or comment on each other’s pins. Pinterest’s users tend to be women, and the majority of them are 25 to 54 years old, according to recently released demographic data. Although there are some exceptions, most content on Pinterest falls into stereotypically female niches, including home decor, recipes, crafts and apparel. This corresponds to your target audience. Recommendations  : 1. Add a â€Å"Pin It† Button to Your Organization’s Website. By adding a â€Å"Pin It† button to your organization’s website, visitors then have the option to pin any of the images from your site on one of their boards. 2. Get the Community Involved. Pinterest is a good way to facilitate community involvement. This ensures that people are actually interacting with their community, and it allows the organization to get to know its customers and donors on a more intimate level. 3. Encourage Employees To Pin. Pinterest is far from static. Users are pinning every minute and it can quickly become a challenge for an organization to stay on top of its ball game. In order to make sure that your organization is in front of the competition, you can encourage all workers to open a Pinterest account and create boards. They can then pin images that are relevant to the organization’s values and overarching goals. A somewhat lesser known fact is that Pinterest users can actually upload and pin videos as well as still photographs. 4. Create group pinboards and crowdsource?. Create group pinboards and invite other users to pin content to those boards. For example, ask customers to pin pictures of themselves using your products. You also could hold a contest to crowdsource pins. Ask customers to review your business or product on your website and pin a quote from their review to a special contest pinboard. You benefit from more reviews and a pinboard that’s filled with testimonials. 5. Don’t use pinterest for direct marketing?. Pinterest states that the site should not be used for direct marketing, advertising or sales. Excessive and overt self-promotion is clearly unacceptable, so make sure you’re pinning diverse content, not just pictures of your products. You need to get creative and use Pinterest for indirect marketing. For example, fill pin boards with seasonal items, color coordinated images, gift ideas and so on. 6. Don’t pin anything and everything?. Stay focused, but don’t be afraid to pin interesting content that your target audience would enjoy and that’s at least loosely connected to your business. Such content can help give your brand more personality. For example: You can create boards about hairstyle or home decor or craft, these subject are relevant to your target audience. 7. Give your followers a look at your non-profit from behind the scenes. Pin images that show staff and volunteers working with your organization, as well as those who benefit from that work. It’s a good idea to show supporters the human faces behind your logo. 8. â€Å"Photo of the Day†. You can create a board where you will pin everyday of photo of an new item in the Plaid Door Boutique. . Create a board with tutorials on how to refashion clothes. 10. Repin/Highlight Other Non-Profits. Like all forms of social media, Pinterest isn’t a place to over-promote. Avoid this is by mixing original pinning with repins of images from other non-profits within your sphere of influence. Users receive an email notification when their images are repinned and they are credited on your repin, which can increase their following. The non-profit you repin may return the favor, allowing Pinterest to become a channel for valuable, non-disruptive cross-promotion. How to cite Social Media Strategy – Retail Boutique, Essay examples

Sunday, December 8, 2019

Techniques For Gaining Competitive Advantage Through Cost Leadership

Question: Briefly describe some of the techniques that can be utilized to gain competitive advantage through cost leadership. Why is it important to incorporate a total life-cycle approach into costing? Answer: Techniques For Gaining Competitive Advantage Through Cost Leadership Cost leadership is one of the most effective steps through which the company can draft the best policies that will increase the quality of the production activities. In this method, the company can adopt strategy through which the quality of the production activities can be increased, without impacting the manufacturing price. This is one of the best strategies that will enable the company to improve the production activities that would enable the best use of the resources that is required for rendering the best possible services to the clients. In this process, the company develops the best strategies through which the competition and the competitors offers can be analysed (Arnold and Hatzopoulos, 2000). The benefit is with the process that is adopted for developing the pricing strategies. Through this method, the company intends to service the clients with the best possible services. Also, the management can plan to remain ahead in the competition. In this method, the lower price strategy is adopted to render the best possible price. It is quite important to develop an effective strategy through which the expectations of the clients can be analysed. This is one of the most important factors, as it will help in attracting maximum number of clients. It is also possible to increase the maximum number of sales, by selling the best products at the lowest possible price (Bennouna, 2010). By charging the products at the lowest price, it is possible for the company to charge nominal profit. At the same time, it is also possible to expand the market to different areas, which is quite necessary for the successful business operational activities. Customers these days, have many options when compared to the earlier days. This is because there has been a tremendous increase in the number of production activities and the company that renders such services. In order to attract the customers, it is essential to offer the best deal to the clients. This is possible by analysing the needs and expectations of the clients. In order to reduce the quality, the company has to develop the best possible strategies that would help in attracting the clients. The step that needs to be followed for attracting the clients or implementing the cost effective strategies is quite a challenging task. In this process the steps that needs to be adopted by the company has to be unique to serve the purpose (Carter and Ejara, 2007). The price and the quality of the products are some of the factors that impact the customers willingness to buy the products. Apart from this, the company also work towards offering lucrative deals like discounts or other concessional products that would serve the purpose of the buyers. However such a deal or strategy doesnt usually work for every company, especially the ones that manufactures luxury products to the clients. In this process, the customers wouldnt mind investing in the purchases of the goods and services that are considered to be luxurious in nature. Thus, the strategies and the challenges involved in the process needs to be analysed while attempting to offer the best deal (Martin, 2007). References Arnold G and Hatzopoulos P, 2000. The Theory-Practice Gap in Capital Budgeting: Evidence from the United Kingdom. Journal of Business Finance Accounting,, vol. 27, no.5, pp. 603-626, 2000. Bennouna K, 2010. "Improved capital budgeting decision making:evidence from Canada", Management Decision, Vol. 48 no. 2 pp. 225 247, 2010 Carter T and Ejara D, 2007. Value innovation management and discount cash flow. Journal of Management Decisions, Vol. 46, no. 1, pp. 58-76. Graham J and Harvey C, 2001. The Theory and Practice of Corporate Finance: Evidence from the Field, Journal of Financial Economics, vol. 60, pp. 187-243. Martin A, 2011. The valuation of privately held firms and litigation: a case study, International Journal of Law and Management. vol.5, no.3.pp. 207-220, 2011.

Sunday, December 1, 2019

Power And Propoganda In Communist China Essays - Chinese Communists

Power and Propoganda in Communist China Propagand in China during the Cultural Revolution took on many forms; there were mass Red Guard demonstrations in Tianamen Square in support of Mao Zedong, pictures of Mao were put up in every conceivable location from restaurants to the wallpaper in nurseries, and pamphlets and books of Mao's teachings were distributed to every Chinese citizen. One of these propaganda publications Quotations from Chairman Mao which later became known as the Little Red Book contained quotes from Mao Zedong and was distributed to every Chinese citizen. The history of the Red Book provides one of the best ways in which to analyze Chinese propaganda during the Cultural Revolution and see the ways in which the Chinese government was able to produce and effectively indoctrinate the Chinese people with Mao Zedong Thought. Official Chinese magazines from the period of 1967 to 1970 are filled with many pictures of citizens holding, reading, and memorizing the Red Book. This proposal will trace the rise and fall of images of the Red Book in the official Chinese publication China Reconstructs. This proposal will use a graphical analysis of pictures in this publication from 1966 to 1973 to show that propaganda was not just a tool of the Communist party but also a reflection of internal power struggles within the party during the Cultural Revolution. The Red Book was written several years before it became the object of national adoration and a tool for the Cultivation of Mao's personality Cult. The history of the Red Book and its meteoric rise from a hand book for military recruits to compulsory reading for all Chinese citizens, is closely tied to its developer Lin Biao's rise to power. Lin Biao was born in 1907 and was fourteen years younger then Mao; he joined the communist party in 1925 and until the communists captured control of China was at various times in charge of resistance forces, and armies of communist soldiers. When the communists took control in 1949 Lin Biao was behind Mao Zedong, Liu Shaoqi, Zhou Enlai, Chen Yun, and Deng Xiaoping in rank (Yan and Gao, 1996: 179). But eighteen years later during the height of the Cultural Revolution Lin Biao by winning favor with Mao by publishing and championing the Red Book and the Cult of Mao became second only to the Chairman in power and position (Ming-Le, 1983: 80). In 1959 Peng Dehua was dismissed as minister of defense and Lin Biao was appointed in his place. At an armed forces meeting for high cadres during September of that year Lin Biao, energetically started promoting the Cult of Mao saying, "Learning the writings of comrade Mao Zedong is the shortcut to learning Marxism-Leninism. Chairman Mao's writings are easy to learn and can be put to use immediately. Diligent work will pay dividends many fold." (Yan and Gao, 1996: 182) His references to "shortcut" and "quick dividends" in his speech went unnoticed at the time as few foresaw the effects of creating a Cult around Mao. But looking back on the Cultural Revolution and Lin Biao, we can see his using the Cult of Mao was indeed a shortcut that produced huge dividends both for himself and for Mao. Mao to the Chinese people was a symbol sovereignty and the construction of socialism; to them praise for Mao was fitting with his symbolic role in society. Starting in 1959 Lin Biao in front of military audiences in order to help buildup support for the Cult of Mao used such phrases as, "the dire necessity of acquiring Mao Zedong's thought," "to study the writings of Mao Zedong with questions in mind is to shoot arrows with target in sight," "we must arm our minds with Mao Zedong's thought" (Yan an Gao, 1996: 181). Lin Biao's goal of building up both himself and the Cult of Mao lead him in September of 1960 to pass a resolution at the meeting of the Military Commission, which called for more political education among the armed forces (Yan and Gao, 1996: 181) "Mao Zedong Thought is the compass for the Chinese people's revolution and socialist construction, the powerful ideological weapon against imperialism, and the powerful ideological weapon against revisionism